The complaint made by the British Humanist Association and others to the Advertising Standards Authority about the bizarre UCKG billboard selling magic oil has been upheld. I wish this means that the UCKG broke the law, apparently it’s only a civil offence so they can’t be put in the stocks for it. Pity. See judgement :
“We considered that some readers were likely to infer from the ad as a whole that anointing oil had played some role in the sons recovery. Because UCKG had sent no evidence to support such an implication, we concluded that the ad was likely to mislead.
the ad could discourage people from seeking essential treatment by implying that the oil had a curative effect.
that was likely to be seen as an endorsement by CAP, which was a breach of CAP Code clause 14.6, and concluded that the ad breached the Code.”
(See the highly visible disclaimer, I have darkened the pale background to increase legibility. Click to enlarge)
The poster has long gone, so the judgement:
“Action The ad must not appear again in its current form.”
does not create a lot of nuisance to the UCKG, but this is a useful precedent.
I can feel a retirement hobby coming on.